Turbosmart is a leading global brand in turbo technology with a relentless focus on precision and performance. Their engineers build and rigorously test all products in-house – producing the highest quality turbochargers, blow-off valves, wastegates, boost controllers, gauges, pressure regulators and hoses for track and street applications. As a global brand, getting new products from idea to customer fast – without compromising quality – is a competitive advantage they could not afford to leave on the table.
Turbosmart reviewed five prospective strategies to accelerate its new product development cycle, ultimately identifying Perimeter as the best path forward for the tasks at hand.
Redesign the NPD process internally without external expertise or AI capability
Engage with Perimeter to map, redesign and automate the end-to-end new product development process using AI
Employ a dedicated product development manager to drive process improvements
Maintain current processes without making significant changes
Perimeter employed a 4-step process to help Turbosmart achieve its target KPIs of faster time to market, higher product launch success rates, and a streamlined new product development process across all departments.
Perimeter played a crucial role in transforming Turbosmart’s new product development capability by
Mapped the most efficient path from new idea to customer and designed an AI-powered stage gate process tailored to different project complexities across engineering, production and commercial
Eliminated manual follow-ups and status updates by building automated communication flows between departments – so every team always knows where a project stands
Deployed AI tools to surface insights on product performance, customer feedback and market signals – giving the team the right information at the right stage of development
Designed automated reporting and live dashboards so leadership could see pipeline status, bottlenecks and output metrics without chasing updates
Redesigned the meeting and review cadence around the stage gate process – cutting unnecessary meetings and making the ones that matter more focused and decision-driven
The Turbosmart project delivered measurable improvements across new product development. Key outcomes included:
Perimeter helped Turbosmart achieve its goals by combining process design with AI automation – mapping the most efficient path from idea to customer and building the tools to make it happen. With an emphasis on tangible results and full team adoption, Perimeter delivered a transformed NPD process for a fraction of the cost of building the capability internally.
Building this capability internally – whether through hiring, training or off-the-shelf tools – would have taken months and significant overhead, while the status quo meant continued delays in every product launch. By choosing Perimeter, Turbosmart gained an expertly designed, AI-enabled new product development process at half the cost of an internal hire, delivered faster and with less risk – delivering faster, measurable results with far less risk.
